B.C. is cheating its landscapes to sell the province (The Globe and Mail)
When Destination British Columbia set out to brand the province with a new tourism marketing video, it turned to the dramatic landscapes that surround us for inspirational imagery.
The Wild Within, a stunning video released three months ago on YouTube, soars over breathtaking mountains and plunges down hauntingly beautiful rivers to sweep along the coastline.
Not surprisingly, many of the most dramatic shots were taken in B.C.’s parks, 14 of which are featured in the video. B.C.’s parks sell this province to the world, as the new tourism video makes clear.
But the provincial government is doing little to protect the landscape that’s driving the tourism industry.
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